Alexia Tsotsis currently works at TechCrunch as a writer. She is also a blogger who attended the University of Southern California in Los Angeles, California. She majored in writing and art, moved to New York shortly after the end of the work in the entertainment industry and media. After four years of his life in New York and to attend courses in New York. ? Read More
Community support site get satisfaction announces today a $ 10 million series b financing led by InterWest partners and followed by blue, OATV and first round capital, InterWest partner Bruce Cleveland will join the Board this new inflow of resources will then get the common funding of $ 21 million to date.
In the same space as lithium or Telligent Satisifaction, ambitiously wants to be the first company to move to the network, to talk with clients, these clients can be. The company was founded in 2007, Lane Becker, Thor Muller, Amy Muller, who came with the product after realizing that they need a platform to support their main project at the time, hilarious Valleyschwag.
Since then, get satisfaction has gone through some notable change management; Co-founder Thor Muller resigned as Director in 2009 and Becker resigned as President in 2010, the transfer of key Web 2.0 veteran Wendy Lea, whose task is to transform the ideals get satisfaction public support community with real business.
Get satisfaction is based on the relationship between brands and consumers must be open and transparent. On multiple platforms, the main forum features allow customers to initiate discussion, one of four ways, ask a question, share an idea, report a problem or give praise. Companies can create a page to obtain satisfaction for free and pay a monthly fee to demand and moderate page starting at $ 19.00.
LEA tells me that in a world post Web 2.0, companies should engage with customers through multiple points of contact; For example the integration of get satisfaction Facebook fan page redirects all calls through the main center of the company.
What separates get satisfaction from competitors is the fact that all the interactions occur in an open environment and so easy to find in Google customers wishing, the answer to the question as "the mighty leaf tea from a fair trade tea?" you can find themes and a mighty target page easily. The company provides value to its customers through direct data services CRM Salesforce and Assistly, allowing brands to take practical steps according to excavated client discussion reduces research and support costs.
Get satisfaction currently has more than 58 000 communities online and 2500, with clients, running the gamut from giant Proctor and Gamble, Adobe to startups like Zynga, Spotify, Flipboard and Mint.
LEA is sold in the larger vision of human powered community and tells me what get satisfaction is essentially a bridge between social networks such as Facebook and CRM tools like Salesforce, attracting customers on what amounts to a pyramid consisting of three levels; Service and support (Basic), the idea of the level (Center) and community level (above). Perhaps the most eloquent testimony to the company's philosophy is the mascot of jargon, the robot, which represents the corporate speak, many companies use when communicating with customers, "we want the company to make an authentic voice," says Lea.
LEA plans to use the funding for the establishment of the team even further in order to focus on product innovation and strategic partnerships. The company currently employs 39 staff and has made many notable new staff in recent months, including the star Community Manager Drew Olanoff. LEA tells me she is planning to release mobile get satisfaction and new widgets this month and "very interested" in acquiring — so stay tuned for more news here.
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