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Today, on the basis of mountain view Ooyala, rapidly growing online video services provider, announced that it has landed a great content partner: the so-called "worldwide leader in sports, ESPN. These avid sports fans among us, you may have noticed some changes to the look and speed of the video at ESPN.com. Over the past few weeks start Ooyala video integration technology in ESPN's Web site and officially now supply all sports MEDIA behemoth streaming video content.
This is a major feather in the CAP and the confidence to run video 4 years as ESPN is one of the largest producers of online video content, with 400 unique visitors hitting play on ESPN Video every second (and serving more than 1 billion streams per month), in accordance with the Ooyala co-founder and President of Bismarck Lepe product. For Ooyala, Lepe said, this partnership with ESPN proof that he has achieved scale and in the overall picture shows that the online video industry at the point where the main building blocks available and can support a viable, healthy business.
ESPN Vice President, technology and product development Jason Gunther told TechCrunch that the company uses its own video system based on technology of Disney (ESPN is owned by Disney) and experimentation with several different video platforms and technologies. However, the company is at the point, He said, in which she really wants to start focusing on the content and the overall user experience of their digital platform, and not have to worry for the technology necessary to service billions of video streams or clarify its own video player.
Vice President of tech said that after checking a number of third-party platforms, Ooyala "landed a little higher" than its competitors, because it allows sports giant to reduce download times and take advantage of the video Bit rate, which can deliver HD up to 2.8 Mbit/s. ESPN's new Flash-based player, although users can use HTML5 version on their iPadsi provides dynamic video quality that configures the network connection for individual users, throughput, etc. in order to serve better the video quality in accordance with the possibilities of each spectator.
First of all, our video technology helps ESPN to deliver the best possible fan experience on the Internet. Ooyala-powered video incredibly fast download and have exceptional playback quality. As a result of ESPN can attract more fans and keep them look bigger.
For ESPN Ooyala not only speed up boot times and increase the quality of play, but video launch also allows sports broadcaster to make better use of domestic resources through the rationalization of the governance of their video and related data, in accordance with the statement made today by Ooyala blog. Ooyala also offers its customers real-time analytics engine, with detailed videos and individual users reporting on-demand and live video streaming, as well as integration with payment systems so that customers have the ability to run both paid and ad supported video business model.
ESPN typically lags behind its competitors of major media in terms of its use of social media, so that Ooyala visitors makes it easy to share videos through Facebook and Twitter from the player, a great social impetus for ESPN.
He told me that the scaling was the great challenge for ESPN.com, and the technical team is looking for ways to take advantage of new mobile channels, also retain the contents of consistently high quality on the Internet. Ooyala allows ESPN to serve effectively videos-steady quality platforms and scale. Moving forward, "he said, ESPN will look for innovation on the basis of its new video platform, as well as to explore ways of beef and promote its API.
In General, it's great to see ESPN finally offers a quality player with fast load times and more linear experience of demand, in which video and layouts feel akin to TV viewing experience – and can compete in ease of use videos from YouTube. And for Ooyala, who recently signed a contract with Yahoo! Japan and will soon account for more than 50 percent of all Japanese online video size, according to Lepe, is yet another sign that he reaches this elusive tipping point.
But don't worry, Ooyala has change is planned. You'll see what I mean below:
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