Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
The largest remaining independent mobile ad network Millennial Media has released its 50th report today and to celebrate this, a number of statistical data, comparison of the growth of manufacturers and operating system over the past few years.
For example, in March 2010 iOS was 70 per cent of the impression share in the mobile ad network Millennial compared with Android in 6 per cent. Fast forward more than a year, and in June 2011, Android over take iOS, with 54 percent share of impressions of ads with iOS, taking 26 per cent. RIM pretty much had the same resource (14 per cent in 2010, compared to 15 per cent in 2011) for the period of time.
As Smartphone share rose from 45 per cent in March 2010, up to 65 per cent in June 2011. Feature phones, on the other hand, decreased from 34 per cent in 2010 to 17 per cent in 2011.
Another STAT to note in the report — 60 per cent of the device in the Millennial network use the touch screen as an input device, while only 27% of touch screen devices in 2009.
While Android is growing like gangbusters, Apple saw the biggest growth in terms of producers at the millennial network. In 2009, Apple has increased their market share as the producer of the best almost 20 percentage points (from 11% to 30%). Samsung was previously a top producer.
Millennial also took a look at the growth in network in the second quarter of 2011. In the second quarter of 2011 smartphones grew 8 percent quarter over quarter and led a Smartphone feature phone & device is connected with 67 percent of impressions. Connected devices increase 13 percent quarter over quarter and amounted to 17 per cent of the Smartphone to feature phone & device is connected to the mix in Q2.
Android to retain its position as the leading Smartphone OS mix impression at the millennial network in Q2, with 53% of impressions. iOS has actually increased by 4% quarter over quarter and represented 27% of the Smartphone OS mix impression in Q2. This can significantly jump 5, if the iPhone will be released next year.
Millennial MEDIA is the leading independent mobile advertising and data. Millennial MEDIA commands an impressive share of the mobile display advertising market. Technology, tools and services for the company.
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