Lean startup thinker Eric Ries: "don't be in a hurry to get big, be in a hurry to have a great product"

Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More

Each tech founder thinks he or she works lean startup. But what does this mean exactly? In a video interview above, Eric Ries, who coined the term Lean startup and is the author of upcoming book of the same name, explains his theory of learning by a small number of the first clients to enhance and improve your product before exposing it to a wider audience. "Don't be in a hurry to get big", he sums up the results at the end of our conversation, "to be in a hurry to have a great product."

RIES argues that the greatest advantage of the entrepreneur is their obscurity. If your first product sucks, at least not too many people will know about it. But this is the best time to make mistakes, provided that you learn from them, to make the product better. "It is inevitable that the first product is going to be bad in a sense," he said. Lean startup methodology is to systematically test product ideas company.

Fail early and often. "Our goal is to learn as soon as possible," he says. He also claims that launches start their products quietly until they figure out what clients really want. We discuss how color could use these recommendations. RIES also gives me a crash course in some of the more popular Lean startup, terms such as "minimum viable product", "product market fit" or "construction measure know feedback loops."

But you can build lean run in bubble (if we still have one)? "This is even more important," he says, go meat, when each throwing money at "the success of the theatre and to demonstrate vanity metric. "Vanity metrics are the numbers that you want to post on TechCrunch to make your competitors feel bad," he says. Don't believe their own propaganda, or run your company on these metrics. Useful metrics that actually allow you to understand what drives your growth are much more important.

RIES of lean startups in writes startup lessons and will serve to break the SF.

Eric Ries is the author of the book, [Lean Startup] (http://theleanstartup.com). Previously, he was one of the founders and served as the Chief Technology Officer of IMVU. He is the co-author of ...

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