Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Buddy MEDIA, a company that provides Facebook page and social media brand management raises $ 54 million in series d funding led by GGV capital with institutional venture partners, Bay partners and Business Insight. This brings total financing MEDIA buddy just under $ 90 million. GGV partner Jeff Richards joined Buddy MEDIA Board of Directors. One of Facebook's first ad sales execs, Kevin Colleran, also joined the company's Advisory Board.
Buddy MEDIA is best known for its management all-in-one social media to help create, manage and track your social campaign on Facebook. In connection with the Facebook platform enables brand managers agencies create, manage and keep track of Facebook pages in different languages to drive and increase user and brand. Users should not have any prior knowledge of form to create pages on Facebook and can create sleek and interactive pages pretty easily.
But Facebook is not only social media platform that brands should participate; Twitter has also has a powerful communications tool. A buddy MEDIA also offers Twitter management system, as well as CEO and founder Michael lasers tells us it's not just about Facebook and how brands participate through various channels, buddy MEDIA will provide them with the SaaS to manage this. He added that Google + scaling and ultimately adds feature brand and company, the company will look to provide integration with social platforms.
Earlier this year, buddy MEDIA acquired social analytics tool Spinback, which develops social commerce widget allows users to share products and purchase through Facebook, Twitter and email. This product is currently integrated with Buddy MEDIA SaaS
Of course when more brands look to social media to interact with consumers, buddy MEDIA results. Company's profit more than doubled since the end of 2010. In the past year, lasers told us that buddy MEDIA is on the way to make 20 million dollars in sales, profits can be at least $ 40 million.
Buddy MEDIA added about 200 new customers in 2011, including brands, retailers and media companies such as Ford Motor Company, Haines, ESPN, Hearst Corporation (more about this partnership) and Virgin Mobile, United States.
Buddy MEDIA staff had increased from 40 employees in 2009 to nearly 200, and the company opened a London Office this year. The last hired include CFO, Dennis Morgan, who headed the corporate finance and acquisition efforts for Yahoo.
Lasers said, the company continuously evaluates a couple of things: how brands more focused content on Facebook or on twitter; as they get the right content to man, and how to use the social graph for all fixed assets, it will happen. He explains that for major brands and companies to monitor social media complicated delivery audit and scaling in different countries. MEDIA Buddy simplifies this process, said lasers.
Laser and said that the company continues to grow, this capital will help scale development, global expansion, recruitment, sales, purchasing and much more. One of the problems, said he will hire the right people, but he plans to double the number of employees in the following year.
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