Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
More cash flows in social TV application. Cautious company Umami attracted $ 1.65 million in seed funding from battery ventures, NEA and other Angels companion, social TV platform.
Although information about Umami is limited, we know an application free of charge the iPad its launch is currently in closed beta with the television networks and is set to launch in the fall of 2011 TV season. Like apps like miso and GetGlue, Umami provides viewers with a second screen experience for the content of television programmes. Umami adds additional contextual content around programme viewers are watching, as well as provides a platform for the network to interact with consumers.
Umami was founded by Rovi former Vice President of advanced advertising Scott Rosenberg and Brian Slavin, who held positions in technology and product Lightningcast (acquired by AOL), leap wireless and Broadsoft. The Lightningcast, he helped launch broadband video advertising products and solutions with the television networks and built a launch online video ad network.
Faced with competition from startup GetGlue, miso, TV Tune-in and other.
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