Custom Labs receives $ 250 K to turn to lead a healthy life in the game

Alexia Tsotsis currently works at TechCrunch as a writer. She is also a blogger who attended the University of Southern California in Los Angeles, California. She majored in writing and art, moved to New York shortly after the end of the work in the entertainment industry and media. After four years of his life in New York and to attend courses in New York. ? Read More

Y Combinator funded health infection and health month teamed up this week to form one big health focused startup called habit Labs. Infection of health product, Imoveyou.com was closed down in the merger, and instead the founders Jen Mccabe and Benson Buster will focus on their health month site and building is still in stealth habit of AI.

In addition to early seed funding health crisis marks new laboratories habit run got $ 250 K in angel funding from Dave Mcclure, founders co-op, Rick Webb from the barbarian and apricot capital. Custom Labs is located in the same space as Mindbloom and Limeade.

Benson is best known for his relationship with 43Things, site objectives in social life, which ultimately ended up selling on Amazon. So there's plenty of 43Things influence per month, where users can register, choose three sanitary standards that they want to follow (as "eat more Greens"), and then those they follow them or not answering message day shift.

Health month use gamification to instill actual behavioural changes: the participants start the game with 10 points and lose points if they violate one of their rules. However, because the premise of the site is dependent on social proof users can ask for points and earn points from the other users with the ultimate goal of ending the month with 10 original points. There is also an opportunity to compete in the team, which could be interesting for startups.

McCabe said me that health month site currently has 45 K users, and that between 7-12% of them have decided to go to the premium version, which allows for more than three rules, at $ 5 per month or $ 50 per year.

McCabe expects AI Labs habit (what she calls the "Health Month on steroids") product to deploy gradually over the next six months. The company plans to use the money to grow their team and focus on their mobile product since version HTML5 health month first.

Month of medico-social game around better health habits. This new game, which takes place every month, and the players to set their own rules and then try to ...

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