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Last month, Nick Paumgarten penned a lengthy article for The New Yorker detailing the growth of online dating and the impact it had on Web culture. Among other things Paumgarten implies some eye-opening statistics on the industry, including the fact that paid dating sites have become collectively, billion-dollar industry that "one of the six new marriages is the result of meetings on Internet dating site", and that online dating is now the third most common way for people to meet.
While most early blush (or stamp) around using an online platform for continuing relations wear, some friction, which has always been there still exist: from awkwardness in online networks, the potential risk of meeting eStranger, relying on algorithms to find your "compliant", etc. and more ironic for the interaction between intermediaries, most online dating sites to connect users with new people, while remaining detached from their actual social life. As Paumgarten, online dating is still remains inherently isolated.
Michael wig and Andrew Flachner, founders of the new dating site called DuoDater, agree that there are still some very fundamental problems with the current approaches to online dating (and, well, dating in General). The creation of an online dating profile can be difficult; It's hard to find the correct thing to say about yourself that will help site, either algorithmically or not, will help to pick the right person said the co-sponsors. Not to mention the facts that messaging stranger may be somewhat arduous process, and meet them in person without much background, awkward and sometimes unsafe.
Thus, the San Francisco startup offers a platform that aims to be a bit more social and less intimidating, that model championed by current dating sites: double date. DuoDater is aimed at men and women in their 20s and 30s who want to communicate and meet new people with the co-pilot. The co-founders, think that by allowing users to have a friend with their parties on the date, the interaction may be more natural and (we hope) a less awkward way to communicate and make friends.
DuoDater also built in such a way as to make a dating profile less nerve-racking process. The site offers "profile", the Duo only requires users to write a few sentences about myself individually, to the main attraction is included for creating joint description of steam daters can work together to fill. Flachner said that, so far, DuoDater in users find this less problematic and easy approach to dating profiles.
The founders also think their model provides a higher level of accountability than is generally characteristic of Individual dating, as users are less inclined to use a trick photo corners and exaggerated or romanticized descriptions of when they know, a close friend will see it and can call them on it.
DuoDater also adds a "featured Topic" idea, so new users can get up and running more easily and get out there and test the model.
When I asked whether they had considered the founders dating option group, they said that their market research and due diligence have shown that users prefer double dating with the latter because it still provides a level of intimacy that makes the experience feel like a real date, not the packages (PA) with handle, social gathering.
The founders said that, although there are several successful group, dating sites, profile group to take attention away from individuals and organizations access to a large group of people can be a hassle is that many are familiar with.
Of course the inherent risk to DuoDater in the model is one of the major players in the online dating space, like Match.com, PlentyOfFish and eHarmony, OK Cupid, you can create your own double-dating service and quickly have run to beat in terms of user base. But Flachner said that he thinks DuoDater is well positioned as an alternative, because it focuses on the casual atmosphere of double dating and centered around the events and experiences, instead of relying on algorithmic models (potentially less "human" approach) to connect to specific people.
DuoDater offers an interesting spin on traditional dating model and, indeed, it is surprising that this model is not something that is done on a large scale. Of course, this may be justified; without a paid model this is hard to learn to make money and double dating organically bring their own problems. DuoDater is currently free to use, and start the initialization of at this point, it will draw on its beta version to test the waters of whether this approach truly viable and scalable. Fee-based premium service may be at its future road map, too.
For readers who want to do some early test double dating platform click over to DuoDater.com and enter code "techcrunch" invite for access.
Let us know what you think.
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