Jordan Crook studied English literature at the University of New York before entering the tech space. Prior to joining TechCrunch Crook dabbled in mobile marketing and mobile apps, as well as doing reviews for MobileBurn and MobileMarketer. Kruk, fascinated with the production of alternative sources of energy and greentech. It is currently a writer for CrunchGear. ? Read More
Now this is what we call weird. It would be one thing if Netflix accidentally activated it (now illegal) Facebook "Share" button. But it looks like Netflix, accidentally wrote "don't share" Facebook button. Curious? Completely. Let's dig deeper.
Therefore, there are several pieces of key information that you need to evaluate in our study. One is a bit of law from back in 1988, under the name of the video Privacy Protection Act (VPPA), which prohibits giving someone's video rental information. After the Supreme Court nominee Robert Bork's video rental history was leaked to the newspaper, someone in his video store law came. This was back when movies were all these things called cassettes, not Blu-ray.
Anyway the law a little bit more sense than it does now. "Us" things more often than people in the 1980s can come up with funny hair styles. With Facebook, Twitter, Foursquare, Google + and any other new social network has grown over the last five minutes now people share what they want when they want. In addition to their choice of Netflix, of course.
It was unclear whether the law effectively enables Netflix and its services, based on the language. The law calls "service providers, video cassettes," not "streaming video/DVD rental services. In any case, Netflix treading lightly, at the beginning of the integration of Facebook in Canada and Latin America, where the United States Congress could not interfere. Just a week or so ago, Netflix has promised the two regions will have Facebook button "until our next earnings report," or in three months.
In this case Netflix definitely works on its Facebook integration will work even as we blog. Like all the other site and service that implements Facebook assumes that button. This is probably either "as is", "send" button, or both. So what is the deal with the "share this" buttons? Seriously.
It was discovered by iSmashPhone that tells the site that this button "share this" popped up on the iPad and iPhone app Netflix (although only the screen capture was presented the iPad). I really have no idea what this is about he no longer popping up in any application, so it is difficult to investigate what happens when it is tapped. My only guess is a bit far-fetched, but perhaps Netflix defends itself as it builds in Facebook. Random posts and activations happen all the time when companies make changes to their sites, and since the nasty old law could cost the company up to $ 2500 in penalties for each violation of Netflix may use click "share this" just in case something like this accidental posting should occur.
In truth it doesn't matter what Netflix puts on their Facebook button if this stupid law VPPA gets thrown in the trash. That's where Pop Vox and representative Bob Goodlatte (pronounced "good lat" as in "cat," not "a good Latte" as in "this latte is delicious") come into play. Goodlatte proposed an amendment to the VPPA impressively at the age of 70 words, stating that the video rental history can be used, provided that the consumer gives consent via the Internet. This amendment, H.R. 2467 and was filed on 8 July. The mysterious "share this" button can be in preparation for the adoption of this amendment, although it seems to claim more than fight VPPA.
Currently, H.R. 2467 expects a vote in the House Judiciary Committee, which can send it directly back to the House floor. So far there is no telling how this will pan out. But if Facebook is the missing link in your Netflix experience Pop Vox can help. This is a new startup based out of Washington, and it works the crowd sources of public reaction to some of the proposed bills and amendments, including H.R. 2467, through social networks and their own site. In other words Pop Vox makes commenting on legislation as simple as commenting on TechCrunch. While H.R. 2471 has not received a lot of traction on Pop Vox, but hopes of Netflix CEO Reed Hastings, somehow, somehow, the amendment will take place.
The VPPA prevents us from starting our Facebook integration inside the country, "wrote Hastings in a letter to shareholders. "Under the VPPA is ambiguous when and how you can give permission for his or her videos, viewing data for sharing. Bipartisan group of legislators has a simple explanation, H.R. 2467, who said, when and how you can give such permission. We look forward to H.R. 2471 badge that allows us to offer our subscribers the United States who wish to do so our Facebook integration. "
We hope the same thing, Hastings. Just make sure you return to the button "send" before it goes live.
With more than 23.3 million members in the United States and Canada, Netflix, Inc. subscription service Internet enjoy movies and television shows is the lead in the world. For $ 7.99.
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