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Launch officially public today a new venture called MediaCore softswitch, brought to you by Damien Tanner and Stuart Bowness, the first of which was in charge of the pusher, a solution that adds realtime tech applications, which was funded by Heroku guys, among other things, back in June.
Tanner and Bowness run MediaCore softswitch to provide any old small businesses with the ability to implement their own YouTube that allows an organization to control the experience from end-to-end. In other words MediaCore softswitch is a video publishing platform for SaaS (complete with mobile applications), provides the ability to create and control their own video site to any user or organization. And it's all about appearance.
How it works clients download content in infrastructure cloud-based platform and let the video play through MediaCore player, which, among other things, automatically detects the browser that the user connects to so that they don't have to worry about the differences between Flash and HTML5. Player sorts it for you, using HTML5, when possible.
Visitors can view video collection through a cool interactive guide and platform allows owners to easily organize their videos by categories and tags and automatically sorts content by relevance and popularity. Users can add logos, backgrounds, and play with the CSS to customize the look of the site. In addition, you can add your own domain, take advantage of podcasting and quite a few excellent service. In view of the fact that the establishment of a fully equipped video platform is no easy feat MediaCore offers a solution pretty cool white label that looks good and doesn't require much technical know-how.
MediaCore softswitch currently offers 15 days free trial, and after, plans start at $ 99 per month. These plans include custom domains, white label, custom branding, automated coding, introduces social video, etc., But the best part is that Android and iOS apps come with each account you manage to look pretty damn good too. Coming next? According to Tanner and Bowness is a private video profiles and paywalls.
To get the platform is off and running, the start is in the process of closing a seed round of angel funding from the Andrew Wilkinson, founder and CEO of MetaLab and Jessie Ma Gawker Media. While the founders refused to give specifics, round, probably hundreds of thousands. (United States Dollars, that is.)
When I asked them that inspiration for MediaCore softswitch, they told me that there are other video platforms are stacked with engineers and often pay little attention to the design, which leads to crappy interfaces and a number of failed user interfaces. Thus after the launch of the open source version of MediaCore softswitch for one year, they are bringing their SaaS platform for the market, in an attempt to lead you to design and make it easy to use.
Beta platform already attracted over 1100 companies, including the University of London, Mentor Graphics, TechVibes, Indiana University and a number of Fortune 500 companies. As a guess from its first customers and scalable cloud storage product aimed at the SMB, but the founders told me that during the year, they will be launching a number of personal plans, which will be offered below the current price of $ 99 per month.
MediaCore softswitch is also planning to start a Tumblr theme store in the near future that will allow users to buy themes and settings of their sites, all works through the API (a la Tumblr).
In General when paywalls roll and proper iPad interface falls MediaCore softswitch is probably going to be essentially video version OnSwipe. It is a good thing? You tell us.
For more check out MediaCore homes here or front-end demo, click here.
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