Greg Kumparak — editor of MobileCrunch.com, the mobile industry blog TechCrunch network. Greg writing for TechCrunch network since May 2008. Greg was born in the vicinity of San Jose, California and currently lives in East Bay. ? Read More
CAT, meet the outer surface of the bag.
You know what "major announcement", HTC is scheduled for tomorrow morning? Details of the just moved earlier.
HTC just confirmed that they will enter into strategic partnership with Beats electronics, best known for his beats by Dr. Dre headphone line. Though leaving some details for tomorrow's call, it is expected that HTC will announce that they have acquired a controlling interest (51%) of the company.
The actual size of the investment varies slightly depending on who you're talking about: CNET says over $ 500 million, while the AllThingsD pins it in $ 300 million.
As you might expect, HTC will use the investment squeeze beats technology (along with "Has" brand, of course) in their phones, with the first beats ified phones hitting shelves sometime this fall. At least this means that the music that some people insist on blasting of crappy their phone speakerphone, while riding on public transport may seem a little less crappy in the future.
To celebrate, here's a picture of a much younger version of myself (and TechCrunch alum Peter HA!) hanging from Dr. Dre totally excited to be there:
We still plan on Liveblogging the event tomorrow only if any interesting details get thrown into the ring.
HTC Corp. (TAIEX: 2498) produces smartphones running Android and Windows Mobile for yourself and as OEM for other manufacturers. Since the beginning of your own brand.
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