Steve Gillmor is a technology commentator, editor and producer in the enterprise technology space. He is the head of the strategy of technical media at salesforce.com and is a contributing editor of TechCrunch. Gillmor has previously worked with leading musicians, including Paul Butterfield, David Sanborn and the members of The Band after an early career as a music producer and Director with the Firesign Theatre for Columbia Records. ? Read More
Twitter dabbled years providing real-time visibility into the flow of attention and gestures. His track functionality enables users to customize the interface around certain keywords, especially @ username. Born a user gesture, first under the name of the @ reply function delete track survived in various forms, most recently as a single view called @ mentions. This week, Twitter has this point of view.
Of course I had to read Sigler mg or watching Scoble on the Gillmor Gang to test two new threads, which obviously doesn't roll up only my and my followers @ mention but Favorites, retweets, and notifications about domain name cancellation. No, that last part is not true, she sponsored the cancellation of the domain. No, there's something else, but I can't find it, because it is not available on my iPad or any other client but the client Web browser to iOS. So much for the public.
Maybe I should wait for iOS 5 to view new threads. New upgrade features increased collaboration between Apple and Twitter, along with one of the most important feature of all bus notices modelled on Android at the top of the screen. Making notifications not interruptive, iOS effectively supports the mobile version of XMPP notifications on the desktop. It was a vehicle through which the track made its way into Google Talk IM windows real-time notification thread. It was also the first off as FailWhales brought Twitter to its knees.
Without Google I would be so optimistic @ reference streaming access through the API. But with + links now injected into Google social search, we have an alternative route for this kind of track similar functions. Not because of the current thread, which seems devoid of any useful information. I did a quick check to stream Facebook this weekend and found a much more useful. But now, + flows moving social search that should be an incentive for people to fill their threads with links to news and reports of external and internal.
After the thread has been initialized with fresh trout, Google may ask surfacing these objects in their clients iOS. As we get closer to the iOS 5, this will put pressure on Twitter to do the right thing with the support of the API, or in the case of their own customers, the surfacing of new views in the format of the alert. However, none of the political game would be if Twitter recognizes the possibility to popularize @ reference flow as the best way to keep up with real time.
Let's reconstruct this new release to Twitter to get the essence of the problem. Before the change, there are two ways to move to the stream. Last in, first from those you follow and retweets those you can't. And secondly, @ reference stream of messages containing a link to your @ username. @ Reference stream to identify high value, but it is based on your personal cloud influentials to keep you informed of important links. The cumulative result is a sample of verbose main stream and warned that more scarce.
Push Notification of editorial strategy @ the reference group is one way to extend the mechanism for the prevention and reduction of disc sampling. New view @ mentions expands Twitter recently @ email notification of mentions and Favorites (you should always have email notification), but the second activity, type of surface signals of them we follow. The immediate objective is clearly to strengthen street cred of these messages generate metadata that can be entered back into the flow in ways more expendable than LIFO view real time.
Among the valuable network effects produced by the fluxes is an aggregated sense of our social graph and its weight in the schedule of activities. By comparing the value of these external flows, Twitter can give us access to the social set up stream, which reflects our collective interests. In turn the stream frequently push notification thread that will not overpower us.
Such a thread notification will produce long-awaited business model, Jack and Dick, after. No amount of Google + manoeuvring or rewrite a stream of Facebook can reduce this to Twitter. These steps are obvious: incentivize the creation of the data, making it visible, incentivize partners community, releasing the API and then lock his native clients when iOS 5. Or as Walt Disney once said: Hello Dali.
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