Josh Zelman works for TechCrunch, as producer, writer, editor and contributor. ? Read More
Host Chris Dixon founder stories continues his conversation with Thrillist co-founder and CEO Ben Lerer, discussing clients.
Recognizing the direction of thoughts that he is not optimal for paying clients, Dixon requests for customer acquisition strategy Lehrer's and says: "a lot more tech companies including Groupon and I believe Thrillist built ... A large part of the acquisition of customers, although paid advertising products and do other things to get people to subscribe, right?
Lehrer was responsible, saying: "it's true, we have always been driven and primarily organic growth, but the beautiful thing about some of these new enterprises, Groupon or gilding or any of these new models is that they can be truly data driven so that you understand the value of the lifetime of your users. Continuing, "If you can go and buy a lot of users $ 2 dollar ... and they keep costs $ 10, you can go and build a truly great business very quickly. "
Moving forward, with the theme of Groupon in the video below, Dixon brings up the at-large conversation around "what are the business" and wondered "how a business as a sustainable assets?"
Lehrer noted strength Groupon in local sales and brand recognition, before pointing out that there is a problem. Spin the conversation back to his own company, Lehrer says: "I do not look at the local as something that, if we've done as a separate business that I would be very excited about. The reason I think we are very well suited to have some local Chamber, because we already have customers on the spot ... and we already have a scale in the markets, we go in. "
Look for the latest episodes of history the founder here, including the part I and part II Lehrer interview, as well as interviews with gilding, Kevin Ryan
Ben Lerer is founder and CEO of Thrillist.
Read MoreGroupOn features a daily deal on the best things to do, see, eat and buy more than 565 cities around the world. Promising companies at least ...
Read More
No comments:
Post a Comment