Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More
Web measurement firm Comscore has acquired online ad verification service for $ 22 million Adxpose. Originally founded as Mpire will in 2005, the Seattle-based startup, moved from Widget advertising platform called WidgetBucks ad campaign measurement tool last year when its recapitalization with $ 3 million infusion from DFJ and ignition partners. $ 22 Million purchase price is approximately $ 22.8 million of venture capital, poured into the company since 2005 (although, with the team, someone made money).
Adxpose focuses on "ad verification, and security ad". In fact, he tells advertisers, if anyone actually saw their ad online (was ad above the fold or below the fold on any given Web page and how many people actually scrolls down to look at it?), and in which context ads were shown. For example, most major brands of advertisers don't want their ads to appear next to porn or other content are not considered "brand safe".
ComScore times technology Adxpose campaign Essentials product and combine their knowledge of the demographic and Web site traffic give advertisers more sophisticated measurement tools. ComScore sees this acquisition as a key piece in its efforts to address the measurement of online advertising with TV and other media.
ComScore is also to announce its quarterly earnings today.
"comScore is a global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies. experienced comScore analysts work closely with ...
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