Monday, August 8, 2011

As a social network LinkedIn uses social media investor relations

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

LinkedIn_

LinkedIn has been appointed its first revenue public company yesterday and in true form as a social network, the company used a number of social media for the dissemination of this information. LinkedIn posted yesterday, revenue slides on SlideShare Pro channel at the end of the Bell, which greatly facilitated for bloggers and other then embed and share these slides to their sites (we did).

LinkedIn has also partnered with StockTwits to live-tweeting the company's income. StockTwits ' LinkedIn ticker page includes this flow of information, as well as the presentation of earnings.

As more and more people are turning to social media sites for their news, more and more companies are using social media tools during their calls. StockTwits writes Chris Bullock, companies actively offering 10-20 messages during the call, highlight key points – almost like the "Cliff notes" for earnings.

As you can see from the LinkedIn Tweet stream, Chief blogger's Mario Sundar Tweeted all commentary CEO Jeff Weiner income numbers for traffic updates. LinkedIn not only tech company live Tweet their income. eBay also live Tweets via his blog eBay ink.

And makes it easier to use SlideShare for presentations and annual reports for investors and consumers to disseminate this information and publicly. Of course you can always go to the investor relations site for companies to access earnings slides, but I find most of these sites are clunky and difficult to navigate. Dell also shares his earnings presentation on SlideShare.

As noted by Bullock companies have to deal with some issues of compliance when it comes to the exchange of financial information, but I think we will see more and more State-owned companies, especially those who play in the field of technology, the use of social media when reporting income. I for one, can't wait to see how Facebook uses Twitter and your own website, when the company eventually went public the following year.


With more than 100 million users, representing more than 200 countries around the world, LinkedIn is the fastest growing professional networking site that allows members to create business contacts, search for jobs ...

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SlideShare is a community for sharing presentations. Individuals or organizations can upload and share PowerPoint presentations, PDF or OpenOffice. Everyone can find the presentation on the theme ...

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StockTwits is a social, micro blogging service. StockTwits is an open, community powered idea and information service for investment. Users can eavesdrop on traders and investors or contribute to the conversation.

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