Jason Kincaid is currently working as a writer at TechCrunch. He grew up in Danville, California and later moved to Los Angeles in Los Angeles, California, where he studied biology with a minor in "society and genetics". You can contact him at jkincaidtc@gmail.com (it has other addresses too, so don't worry if you have another). ? Read More
Taboola, a service that supports many video recommendation widgets, you will find on the Internet, has raised, 9 million series b round of financing. Round led by Crescent point, which is based in New York and Asia, as well as Evergreen VC, who participated in previous rounds.
This round brings total financing of Taboola to 15 million dollars (she had previously raised $ 4.5 million round in November 2008, and 1.5 million round in November 2007).
Taboola gives publishers a turnkey product for consideration and for recommendation of any video platform, they use (integrated with Brightcove, Ooyala & other services). It is actually easier said than done — surfacing related videos is hard enough and then there's the question of assessing whether they people really want to watch the video. Taboola is in and he landed a lot of notable clients, including the New York Times, USA Today, CNN and Bloomberg.
Service makes extensive analytics on the performance of each video, creating the scores for each called ' EngageRank ' (he is also trying to adapt the recommendations for each user). And this often leads to more clicks, the company said the disks as in 2.5 times more video, watch at Bloomberg.
In addition to financing, the company announced a new milestone: now generates recommendations 250 million per day throughout its publisher partner sites.
Taboola's mission is to organize collections in the world of online video and convert video discovery experience in a simple and pleasant. Taboola is a supplier in the world ...
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