Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later moved to Los Angeles in Los Angeles, California, where he studied biology with a minor in "society and genetics". You can contact him at jkincaidtc@gmail.com (it has other addresses too, so don't worry if you have another). ? Read More
One of the more interesting technologies on the horizon — NFC, short for near field communication. You've probably heard quite a bit about the technology already: he'll let you pay for things simply by clicking the phone from sensors, and it has already been integrated into the Nexus, many equipped with S-NFC Android devices on the way (long rumored iPhone support, but it may not be included in the iPhone 5).
Of course NFC on "horizon" for quite some time now, and he still has a long way to go before it reaches any substantive decision. But the potential is there, and a large number of developers are eager to get a head start on the market. There is only one problem: small developers and brands want to get their hands on the NFC labels often have to deal with the long waits, especially when they are ordering them in small batches.
Now a new startup funded by Y Combinator, titled Tagstand hopes to become their new best friend, offering to supply custom stickers NFC in less than 24 hours (plus however long their ship). And they also contribute Smart Tags ", proposing bit.LY as a short URL service that will let you keep track of when each is used. Each sticker is about $ 1, which is around what other sites charge for small quantities (sidenote: Tagstand is already one of the best Google search results for "buy stickers NFC").
If you are interested, Tagstand also has a special deal for the readers of TC: head to this link, enter the discount code "techcrunch4nfc", and you can order a free sample of the NFC package (you still have to pay for shipping).
Short URL function is quite simple: when you place your order, Tagstand will bind each label with a unique URL. Then, once you get your labels, you can log in to the site and customize the toolbar where you want each of these short URLs to specify (the result is that you can change the URL, even after being deployed in the label field). The site also provides analytics on how often each of these labels is used.
In the long run the command Tagstand said that they did not see themselves as NFC label company, at least not exclusively. Instead, they want to help make the NFC is as easy as possible for developers to take advantage of — and this includes the creation of software, too. They are currently working on the development of libraries that will help programmers to more easily integrate NFC in their own applications.
But now their focus on selling custom labels, which has a nice side effect: with the proliferation of these stickers, Tagstand connects with a large number of developers and stakeholders in NFPs, which gives them a sense of how people will use technology brands. Which, in turn, will help them determine their future products.
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