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Chris Dixon wraps up his interview with FindTheBest (DoubleClick) co-founder, Kevin o' Connor, asking him about his ultimate goal of FindTheBest. About ' Connor responds, "the exit strategy is total bullshit," it just does what he likes to do and notes that if you solved a big problem "you end up with many options."
About ' Connor also shows that people actually use the social web less intensively as novelty disappears and becomes an integral part of them on the Internet.
As the interview concludes in the video below, Dixon requests about ' Connor in the marketing channel for its "decision engine" FindTheBest. They discuss how all attempts to game Google makes it harder to be discovered. About ' Connor tells Dixon, the majority of his early efforts focused on SEO. Recognizing the SEO shortcomings (with people trying to manipulate the system) on the ' Connor notes Google is trying to clean up the SEO with Panda and Panda improve results FindTheBest's, 25% the next day after the start of the Panda.
At about 4: 25 in the video, Dixon notes that the market became flooded with FindtheBest B2C Web sites. Dixon asked about ' Connor if he was concerned "that there is so much noise out there that it makes it harder for you to compete?"
About ' Connor responds, "our competitors are 10 000 niche sites, we literally do everything from summer camps programs fractional aircraft that mercury levels in fish. He further States that their competitive advantage lies in the range of categories that compare and big winner in the space will be "who may recoup their R&D account through large base". He ends by saying: "for us to enter any one of these selected markets actually turns out to be very inexpensive.»
Make sure to watch the episodes I, II and III Dixon interview with Kevin o' Connor. Previous stories founder episodes here.
FindTheBest, based in Santa Barbara, California and New York City, is the engine of an impartial, curator, decision-making that enables users to search through a wide range of topics — from ...
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