Luxemi — A, rent the podium to Indian clothing and jewellery

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Using the success of the model lease Luxemi starts off as a Commerce site, where customers can either borrow or buy Indian clothing and accessories. Site is focused on the niche audience of South Asian American women, who do not want to spend money on expensive Indian outfit, or who do not live near a store that sells Traditional Indian wear.

Instead of simply offering clothing and accessories for sale, Luxemi supports two completely different collections: one of the clothing and accessories for sale and the other in "take Cabinet" consisting of clothing and accessories are available for rent. When borrowing, buyers will choose their date of reservation, the rental period (the 4 or 10 days) and their size.

The price for the site starts at $ 78 for traditional Sarees, Salwars and $ 28 for jewellery (backup includes the size of the saree blouse to fit, Luxe Pack for clothes, including contacts, Bindis and clothing bag monitor, free return shipping). Luxemi, which was opened for the entire month, joined 4200 membership, and average order size is over $ 250.

While this certainly will be a hit among American women, it is doubtful whether the Luxemi will have the opportunity to create a market outside of this ethnic demographic. But the launch said that they had seen much interest outside of the South Asian community, with 40 percent of customer orders-Indian.

And Luxemi not the first retail site to meet the Indian-American trading community. Exclusively .in is another e-commerce site, which caters to the Indian diaspora, but with Flash sales model. The company just raised $ 16 million from the global Tiger and is growing fast for the site e-commerce niche.

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