Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
HubSpot has become the platform of social business Oneforty.
Oneforty originally launched two years ago as the app store for Twitter, startup will undoubtedly fill the hole in the media. The brainchild of Laura Fitton, presented on the market a comprehensive e-commerce, where third-party Twitter platform developers can sell their applications. The idea was a hit in the Twitter ecosystem, rumors swirled that Twitter is potentially interested in buying Oneforty.
But after nearly two years, Oneforty, which caused a little over $ 2 million in financing, found a specific target market for their products — business users. The site has become a destination for business users understand how to mange-social media, including Twitter and Facebook. The company's B2B platform to a social business includes information on how to invest, what do other companies, and more. Other content includes a buyer's Guide for brands looking to adopt software social media and social media.
According to the release, oneforty catalog will merge into HubSpot App market, app store for marketing.
For the background of the HubSpot helps you manage the Web sites of clients and generate leads. HubSpot, which just raised a massive $ 32 million from Sequoia Capital, Google Ventures, Salesforce and others, was at bat acquisition spree and just bought Performable.
Financial terms of the deal were not disclosed.
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