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During the grinding operation, the transition in the digital era publishing industry grasping at straws to find ways to grow its revenue models. Even when the time marches on, publishing companies, in General, continue to struggle with most effectively monetize their content and add more (or even primary) income. JungleCents, Mark Cuban support for the launch, with a men's lifestyle magazine, AskMen in daily transactions space in an attempt to help publishing to use additional sources of revenue — all thanks to the vouchers.
As the TC Alexia Tsotsis wrote back in October, a la Commission Junction, JungleCents intends to attack the acquisition of customers, taking the vouchers from companies in lieu of cash and execution of these transactions on your site, as well as affiliate sites — in limited quantities for a limited time.
In connection with AskMen JungleCents offers discount on men's goods from bonobos, which offered on JungleCents but also AskMen.com. With bonobos deals customers pay $ 48 to $ 100 voucher to spend on Bonobos.com, with the deal, essentially acting as a gift card as the user does not have spent $ 100 voucher for once.
Of course AskMen is not exactly the New York Times, but the daily transactions can potentially allow content sites such as AskMen monetization in more measurable approach when you add more value to their readers, says JungleCents cofounder and CEO Samir Mehta. Sites like JungleCents could actually be good for niche publishing sites, because they can serve more targeted deals, which are relevant to the readers of the site. For example, if the reader is positioned on AskMen, men in publishing and is serviced by bargain for cheap jeans, the reader is likely to click on, say, someone else perusing the News on the New York Times.
These transactions at the bottom of this post may even go so far as to add value to content (gasp!) and give publishers a trigger for monetization. JungleCents testing this theory, the set in which they proposed a 50 per cent of the readers of Nooka watches. The deal netted a set of 9 per cent of the rate and success gave JungleCents the motivation for the other secondary niche publications.
Mehta, said that he thinks that this model is not only useful for publishers, but offers up the brands as they get access to their target demographic. He also brings their custoemr acquisition cost down because these clients (based on how they find transactions) are not deal-hungry coupon clippers, they are more likely to be brand ambassadors. Thus for brands, who are not interested in gold leaf or Groupon, AskMen bonobos model seems a better fit.
As to how the redemption of the vouchers work? Once a consumer buys a bargain at JungleCents, they get an email with a unique redemption code, which they then used to retrieve and brand in the online store. Mehta, said that he thinks that this allows brands to own their new client, unlike Flash sales that run off last season, when the consumer has no contact with the trade mark.
This is an interesting model. Check it out and let us know what you think. Please click here.
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