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Mike lasers is a serial entrepreneur, who is the CEO of buddy media and previously founded GOLF.com, which was bought by Time Warner and wire University and is currently owned by CBS.
With several successful startups under his belt, we have decided to produce lasers in the Studio for an episode of the history of the site's founder Chris Dickson. At bat, the two discussed the lasers in the latest enterprise, buddy media, which just raised $ 54 million. Buddy Media helps brands cohesively manage their presence on social media and marketing campaigns on sites like Facebook, Twitter and YouTube.
Once users are connected to social media sites "is all about giving them relevant content, and that is what makes our platform" explains lasers, which describes how Starwood hotels and resorts uses the service. Each brand, he says, now expected on Facebook page to connect with consumers, but once they connect then they become Publishers pushing of sorts, they hope, relevant content to these consumers.
Continuing the conversation in the video below, lasers, talks about the strategy behind the building of the company and offers some of the figures. He tells Dixon, "everything starts with the product. All you have done, if you're not the best product on the side of the business does not work, there's a reason we have 9 of the top 10 global marketing, using our platform.
Notes, however, lasers, having a great product is only part of the equation. You need to build a great business. He credits his wife and one of the founders of scaling the business.
He said "it's not only a great product, how you sell and how do you maintain and thus we have that sooner and what happened is of our early success with customers or distribution ... and we became the player to go to. "
The strategy paid off. Lasers pointed out that buddy MEDIA led to total $ 90 million, of which $ 70 million is still in the Bank. The company creates "millions of dollars in monthly revenues doubled every 6 months, and the company had risen from 40 to 200 employees one year ago today. He went on to tell Dixon "once you find a business model that the time has come to scale". Over 20 months to reach the first million dollars monthly recurring revenue, the second million dollars is only 5 months, and now business adds another million dollars monthly recurring income every 3 months.
Check out the video for additional ideas and be sure to watch the latest episodes founder stories located here.
The Buddy Media Platform is the software management social media guide for eight of the world's top ten global advertisers. With its scalable, secure architecture and intuitive administrative ...
Read MoreMichael is a serial entrepreneur who co-founded four successful Internet media company. He has a passion for creating, managing, and growing companies from the ground up. Michael first foray ...
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