RIP Empson-writer at TechCrunch. He did not find friends here, he is here to win and you don't forget it. You can contact him at rip [at] techcrunch [dot] com ? more
It's not just green — or entrepreneur. The inherent risk of becoming an entrepreneur or startup founders is high. Sleepless nights, sweat equity, bribing new users come to your product — it's all part of the nerves, spinning and teeth grinding process. That's why these thugs mainly pirates in nature. But it's true that question several startups to ever make it far enough to find a buried treasure or piggyback on Facebook before fame; in fact, cold, hard reality is that more than 90 per cent of all startups fail.
This is why four young international entrepreneurs (Ziba Herrmann, Max Marmer, Fadi Bishara, Alexander Markov) created a so-called report launch genome because they wanted a deep dive into what makes a successful launch — and that causes so many to drink from a cup of FAIL.
67-page report, created in collaboration with scientists from Stanford and Berkeley, collects data from 3200 startups to date in order to work towards the creation of foundations for a new foundation for a more effective assessment of startups — by measuring thresholds and main stages of development, navigate through the early stages of a Web company. (Read our initial coverage of the launch of the genome report here.)
The report, which has a comprehensive and scientific approach to the analysis of trends launch was a success; has been downloaded 15000 times and in more than 150 publications in 20 different languages. But perhaps more importantly, the report (and subsequent data, add new companies and entrepreneurs) has already begun to show some interesting results — this can actually benefit those very people analyze. Namely, co-founder of Ziba Lasse Herrmann tells me the number one cause of the startup failure: premature scaling.
Herrmann said that group study found that 90 per cent of the startups that are 70 percent scaled prematurely, which sometimes subtle and sometimes dramatic impact on the success (or lack thereof) of their business. Self-destructing and not competition is the bane of most startups, it seems.
Thus the team behind the report, which also created the business Accelerator, called Blackbox (designed for the use of data collected from their R&D projects), wants to move beyond static reports and a tool for startups that will help them to deal with this widespread problem of premature scaling.
Today team Blackbox produces start compass, a tool built to be a recipe for premature scaling by comparing the progress of the company "5 main interdependent aspects", according to Herman: customers, products, teams, business model and finance. Compass provides entrepreneurs with the dashboard for monitoring progress on these parameters, helping them better priorities on a monthly basis, as well as help them find any inconsistencies in these measurements.
According to Herrmann many startups have problems whose solution priorities follow, not to mention measuring their effectiveness once they do, "almost always land in the proverbial grey zone". He gave these issues as classic examples of start of uncertainty: "good 5 per cent, increase retention? I have enough users to announce product market fit? Currently, step on the gas pedal and scale? "
Compass, then, is a simple benchmarking tool to reduce this grey zone by evaluating the startup type and stage of development and then compare the data of other startups of the same type and the stage — on 25 core indicators, to help them better understand their current location (and the efficiency of their direction).
For those who wish to check the Compass beta you can find it here. BlackBox is looking for feedback from entrepreneurs and founders, too, as she wants tools that actually benefit those who are there in the wild and woolly world accent — not only to researchers. This joint project, Herman said, and one that can have real consequences more data it collects.
Readers who want to check the Blackbox mini genome report report Launch: additional premature scaling-up can be found here.
BlackBox set out to find a scalable way for faster startup. As part of our opening we started genome project start to uncover mechanics as startups ...
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